Not how, but why

People fall in love with meaning, not with solutions.
Therefore, the question we ask is not how, but why.

Way of work

How Quirqie envisions and proposes radical changes of meaning for pressing social topics.

Phase 1 - Why

Themes & Goals

Why could something be meaningful to you?

Using Design-Driven Innovation, a Design Discourse is formed to explore new meaning: a dialogue between a network of interpreters.

Phase 2 - How


How would you like to experience something?

Design Thinking informs the process of translating the abstract proposal of product meaning into real world use cases for users.

Phase 3 - What


What would you like to purchase, use, or have?

A proof of concept is created. For this we use prototyping modern techniques such as 3D printing and interactive mockups.