Way of work
How we envision and propose radical changes of meaning for pressing social topics.
Why could something be meaningful to you?
Using Design-Driven Innovation, a Design Discourse is formed to explore new meaning: a dialogue between a network of interpreters.
How would you like to experience something?
Design Thinking informs the process of translating the abstract proposal of product meaning into real world use cases for users.
What would you like to purchase, use, or have?
A proof of concept is created. For this we use prototyping modern techniques such as 3D printing and interactive mockups.
This design process does not answer how to better address a topic. Pursuing this goal would reinforce the current situation and role of the topic. Instead, we ask why a topic could be meaningful.
Our blog ‘What do you mean?’ just launched!
This is the blog series for new designers. We cover the different tools and techniques that designers use to innovate and explain how to use them.