What could go wrong if we would use all our resources to turn our idea into a full-fledged product? Right, we still do not know if people actually like our idea at all.

What an awesome feeling to sit on a huge pile of ideas, right? Well, here comes the bad news. It is impossible to build and test all of them. Which ideas will we pursue?

Often considered the most exciting part of our design sprint, the Design phase is where we generate potential solutions to our challenge.

One of the more difficult parts of a design sprint is to put the finger on the challenge we are designing for. How to define the challenge?

Before we can design something meaningful for someone, we first need to understand who it is we are designing for.

Design Thinking is one, if not the most, popular approach to innovation. What is it? How does it work?