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Can meaning be used as a driver of innovation?
The moment of truth! In the Determine phase, we put our concept in the hands of users. The goal is to gather as much feedback as possible from users that interact with…
What could go wrong if we would use all our resources to turn our idea into a full-fledged product? Right, we still do not know if people actually like our idea at all.
What an awesome feeling to sit on a huge pile of ideas, right? Well, here comes the bad news. It is impossible to build and test all of them. Which ideas will we pursue?
Often considered the most exciting part of our design sprint, the Design phase is where we generate potential solutions to our challenge.
One of the more difficult parts of a design sprint is to put the finger on the challenge we are designing for. How to define the challenge?
Before we can design something meaningful for someone, we first need to understand who it is we are designing for.
Design Thinking is one, if not the most, popular approach to innovation. What is it? How does it work?
Did a brainstorm session ever feel like a complete waste of time? If so, we are probably talking about classic cases of brainstorming gone wrong.
“Think outside the box” is often used to describe Design Thinking or parts of it. Yet, this phrase could not be further from the truth!