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Podcast

Not how but why

Can meaning be used as a driver of innovation?

Olivier Wouters on June 12, 2021
Olivier Wouters 2021-06-12T12:00:12+01:00
Design

How to Determine in a Design Sprint?

The moment of truth! In the Determine phase, we put our concept in the hands of users. The goal is to gather as much feedback as possible from users that interact with…

Olivier Wouters on June 1, 2021
Olivier Wouters 2021-06-01T12:06:00+01:00
Design

How to Develop in a Design Sprint?

What could go wrong if we would use all our resources to turn our idea into a full-fledged product? Right, we still do not know if people actually like our idea at all.

Olivier Wouters on June 1, 2021
Olivier Wouters 2021-06-01T12:05:00+01:00
Design

How to Decide in a Design Sprint?

What an awesome feeling to sit on a huge pile of ideas, right? Well, here comes the bad news. It is impossible to build and test all of them. Which ideas will we pursue?

Olivier Wouters on June 1, 2021
Olivier Wouters 2021-06-01T12:04:00+01:00
Design

How to Design in a Design Sprint?

Often considered the most exciting part of our design sprint, the Design phase is where we generate potential solutions to our challenge.

Olivier Wouters on June 1, 2021
Olivier Wouters 2021-06-01T12:03:00+01:00
Design

How to Define in a Design Sprint?

One of the more difficult parts of a design sprint is to put the finger on the challenge we are designing for. How to define the challenge?

Olivier Wouters on June 1, 2021
Olivier Wouters 2021-06-01T12:02:00+01:00
Design

How to Discover in a Design Sprint?

Before we can design something meaningful for someone, we first need to understand who it is we are designing for.

Olivier Wouters on June 1, 2021
Olivier Wouters 2021-06-01T12:01:00+01:00
Design

What is Design Thinking?

Design Thinking is one, if not the most, popular approach to innovation. What is it? How does it work?

Olivier Wouters on June 1, 2021
Olivier Wouters 2021-06-01T11:00:00+01:00
Creativity

Overcome the pitfalls of brainstorming

Did a brainstorm session ever feel like a complete waste of time? If so, we are probably talking about classic cases of brainstorming gone wrong.

Olivier Wouters on June 11, 2020
Olivier Wouters 2020-06-11T14:14:42+01:00
Design

“Think outside the box”

“Think outside the box” is often used to describe Design Thinking or parts of it. Yet, this phrase could not be further from the truth!

Olivier Wouters on May 21, 2020
Olivier Wouters 2020-05-21T12:00:00+01:00

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